Leveraging the Power of Participatory Media

How can your organization tap the collective intelligence of your members or supporters? By asking them to step up and produce! Besides generating content that may be better than what you have the resources to produce on your own, participatory media (also known as social media) can help bond supporters to your organization in ways that traditional top-driven communications strategies generally can't. We'll look at different ways you can get the public to create video clips, audio segments, words and pictures that will work for your organization, focusing on specific examples of participatory communications campaigns that have succeeded (as well as some that failed miserably).

Presented by David Averill and Jodie Tonita

Takeaways:

1. An overview of participatory/social media channels and opportunities
2. Best practices based on other organizations' and companies' experiences
3. Case studies to use as a starting point for your own participatory media campaigns