Angus McAllister,
is a veteran researcher with over 15 years experience in conducting market intelligence and public affairs research around the globe.  Prior to founding his firm in 2001, Angus served as Vice President, Global Research with Angus Reid in Toronto, and prior to that was Vice President, Research with Environics International in Toronto.

Angus studied sociology and statistics to earn his Masters degree in 1989 and is a qualified member of ESOMAR, the international professional body for opinion and market research.

Angus, however, believes that what most qualifies him for his profession is the 7 years he spent commercial fishing off the coast of British Columbia. As with fishing, polling is about making the inferences about what lies below the surface, invisible to the naked eye.  One learns quickly that, in both polling and fishing, getting it wrong will leave you empty-handed.  Public opinion is just as fickle as fish. Angus believes however, that unlike fish, public opinion eventually wins out.

McAllister Opinion Research is a Vancouver-based polling firm, specializing in issues management, marketing, communications testing and development, corporate reputation and strategy.  Using advanced research tools, McAllister works with local and global organizations to help clients understand their key audiences.  Their extensive work with Fortune 500 companies, governments and the not-for-profit sector in sectors such as forestry, the environment, energy and agriculture, provides McAllister with a deep understanding of social trends and public engagement.   McAllister research studies have been covered in the CBC, CTV, Globe & Mail, the CanWest Global media chain, Canadian Press and Associated Press.

McAllister Opinion Research