FLICK OFF is a cross-country initiative designed to educate Canadians about the devastating effects of global warming and motivate people to do something about it.

Environmental Defence, Virgin Mobile, MuchMusic, Roots Canada and the Province of Ontario have joined forces to create a dynamic coalition to communicate a simple message: it’s no longer enough to worry about global warming, it’s time to take action and encourage everyone to join in.  "77% of Canadians are convinced global warming is real.  Almost half of us believe we will see the effects in our lifetime. 30% want our leaders to pay as much attention to climate change as to health care."

Be an example and FLICK OFF in your workplace:

• Take your travel mug to the coffee shop
• Pack a waste free lunch
• Convert to Forest Stewardship Council paper
• Grow a green roof or a green wall
• Open blinds instead of flicking on the lights
• Turn off your monitor when you step away from your desk