Strategic Campaigns - Building Citizen Engagement & Mobilizing People

Building effective and strategic campaigns is essential.  We know there are few endeavors more significant than asking people for support.  The arguments people believe, the causes they dedicate to, the organizations they join, and the candidates they vote for are all personal expressions of support.

This workshop is designed to help you run more effective and strategic campaigns. We will examine best practices in citizen engagement through case studies and campaign tools. This will include the methodology of campaign planning, strategy (target, communicate, mobilize), and relationship-building.

We will move from new learning into hands-on practice. Through the workshop you will build an actual campaign plan and receive both peer and facilitator support and feedback. The goal is for you to leave with new knowledge that can be put into practice immediately.

This Workshop Is For: Non-profit campainers, union members, volunteers, community organizers. 

Please Note: This traning does not focus on political party organizing or candidecy training

Norman's professional experience ranges from government, to the non-profit sector (both internationally and locally), to working with the trade union movement, businesses, and government. Norman is a tactical campaign strategist and has been involved in politics and marketing for 20 years. Norman specializes in managing campaigns, events, community organizing, educational workshops, and strategic planning.
Norman studied Sociology at the University of British Columbia, which was formative and plays a significant role in his work.

Matthew's professional experiences include organizing outreach and fundraising events, conducting research and compiling reports, facilitating educational and organizational workshops, political analysis and strategic planning, traditional and alternative communications, and campaign planning and management.

Matthew holds a BA from the University of British Columbia in Geography and Anthropology with focuses in economic development, research methods, urban studies, and museum studies.

Norman Gludovatz & Matthew Smith are Partners at Tactical Outcomes which is a full service social marketing & public relations firm that targets your audience, communicates your cause, and mobilizes your supporters.  Tactical Outcomes specializes in managing a wide range of projects from campaigns, events, community organizing, educational workshops, and strategic planning.        
www.tacticaloutcomes.ca