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Nuts & Bolts of Fundraising
Andy Robinson
- Introductions - review agenda - icebreaker
- Where's the money? Surprising facts about philanthropy
- The psychology of fundraising: Why people give (brainstorm)
- Building a diverse funding base
- The basic principles of fundraising
a. What's a prospect?
b. Identifying your prospects (exercise)
c. What's the most effective ways to approach a prospect ?(quiz) - Major donor prospecting and solicitation
a. The letter
b. The phone call
c. The visit (3-way role play) - Alternative strategies
a. Major donors by mail
b. House parties - Board and volunteer roles in fundraising
- Next steps: applying what you’ve learned (exercise)
